PROVEN UX RESEARCH METHODS
Progress provides user research and usability services that help you to better understand your customers by watching them use your interactive product. We believe user research is the most effective way to truly understand the user experience.
Usability testing is a time-tested evaluative approach to comparing products, benchmarking or collecting satisfaction metrics. We handle all aspects of a usability study: participant recruiting, study design and measures, session moderation, data analysis, and reporting of findings and recommendations.
User research is a combination of multiple methods for gaining insight into into needs and behaviors from real people, your customers. The core activity of user research involves watching people actually use a product or prototype, instead of just asking their opinions.
Our experienced moderators speak with customers from across the country while you and your team observe from anywhere - a conference room, your iPad, iPhone or Android device, all in real-time.
Autonomous consumer devices are becoming more commonplace. We conduct in-context robotics research to ensure they're usable and useful.
Leading brands choose Progress.
What we're up to
EVENTS AND BLOG POSTS
"When human features look and move almost, but not exactly, like natural human beings, it causes a response of revulsion among human observers."
We recently gave a presentation on UX and consumer robotics and one of the most compelling topics we discussed was the Uncanny Valley - a design principal that states that the more human-like a design tries to be, the creepier it is. This is true for any type of interactive design: robots, video games, avatar assistants, etc.
The Observer Effect is a phenomena that states that when we measure something, we change the thing that is being measured. For example, we can't measure the tire pressure in a tire without letting some of the air out (and thus changing the overall pressure). This principle is also evident in user research and is especially relevant when asking a research participant to fill out a survey.
A typical user research session involves working with a single participant at a time for about an hour. During this hour, we investigate a product or concept that's new to the participant and we learn a great deal about how easy or difficult it is to discover and learn features of the product. But what about learning how people use the product after this discovery phase has passed?